It all started with pencil to paper.

My parents were entrepreneurs. We came to the United States from Korea when I was nine-years-old in search of a better life. Every day, I watched my parents make a living by making sandwiches in their small shop, in pursuit of their American Dream. Growing up in our newfound home in Vienna, Virginia, I had a dream of my own. I doodled and imagined having my own design studio one day.

For 20 years, I have worked as a graphic designer. First independently, then leading a team of eight designers at Hoon Designs for 16 years, and now as the founder of Graphite Creative. Through it all, I never lost my first love: the art of the line. Doodling. Scribbling. Sketching. I love the simple yet profound act of putting graphite on paper.

You don’t start with any intention. It’s mysterious. Spontaneous. Natural. It becomes a visual language that gives the viewer the chance to see what they want to see. It’s open to interpretation through others’ eyes. And it has the power to change people’s hearts and minds.

Today, I make my living by helping others dream their dream, through strategic and creative design collaborations that result in imagery that has the power to move people. I’m fortunate to say today that I have an energetic, talented, diverse, and incredible team. We simply love what we do and have fun doing it.

HOON CHOI, Founder

Five ways we make our
clients happy.

We don’t just draw pretty pictures. We’re good to work with.

We believe design is meant to be personal, collaborative, and thoughtful. Before we even put pencil to paper, we listen. After all, nobody knows your organization and goals better than you. We engage you as a valued partner throughout the process by means of feedback and iteration. And we’re fun to boot—our clients even look forward to conference calls!

We are really good at what we do. Not to put too fine a point on it.

Picas, kerning, hex codes, f-stops—this stuff runs in our blood. We don’t like to boast, but we take both great pride and joy in our craftsmanship and quality. We will settle for nothing less than compelling, top-notch creative, from sketch to completion. Our designs look good and work well, and our style is as playful and witty as it is sophisticated and elegant.

We’ve been around the block.

We’ve been in the business for over 17 years. We’ve endured Pagemaker and Rubylith; what doesn’t kill you makes you stronger, right? Our team is a mix of fearless veterans and imaginative young guns who work well together. We are versatile and resourceful, and between us, we’ve got 70 years of industry experience—help us put it to use.

We know what’s at stake.

Artists though we may be, we don’t let our imaginations run away with us. We are grounded in strategy. And we’ll advocate only for the answer that makes the most sense for you personally, whether you’re small or large, business or non-profit. Together, we’ll plot the solution that best suits your goals.

Whether your project is big or small, you can trust us to sweat the details.

We can make sense of your chicken scratch and your back-of-the-napkin ideas. Whatever you’ve got, we’re game. We’ve helped new businesses get an emerging brand on its feet, and we’ve worked within the well-established identities of some of the largest NGOs and political organizations in the country.

Five heads are better than one.

We are Graphite Creative. We are designers, artists, filmmakers, writers, thinkers, and life-long doodlers. We’re a diverse group that enjoys pooling our unique talents to make something big.
Hoon Choi
Graphic Designer
Graphic Designer
Graphic Designer